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Instagram changes its algorithm to enhance personalization

Whenever Instagram decides to change its algorithm, controversy arises around the social network due to the alterations that occur when it comes to displaying content. However, the company’s goal is offer users a more personalized experience.

Instagram has been making changes and tests in its algorithm for months so that users appear content closest to your interests. “We are testing the ability to bookmark multiple posts on the section Explore as “not interested”. We will immediately hide these posts and refrain from showing you similar content in the future,” the company said in a statement. In this way, the user will have the ability to let Instagram know you don’t want to see certain posts suggested with certain keywords at the bottom of the photo or hashtags.

All this change in the algorithm by Instagram is to give the user the opportunity to “tell” Instagram what type of posts they prefer to see. The suggested content will contain certain words, phrases or emojis that will let the application know if the publication is to the user’s liking. For this reason, in the “Explore” section, the algorithm will always show you content that is of interest to you. This follows the line defined by social media trends in 2022.

Instagram bets on a more personalized experience with the new algorithm

One of the great changes that occurred in the social network was that not all the publications of the people we follow appeared in our feed, in addition to the fact that they are not positioned by chronological order. Apart from the suggestions they show us those publications with which we are most likely to interact. “We prioritize posts that we think you’re most likely to enjoy, but we understand that we may not always get it right,” Instagram explains on its blog. This causes a situation that makes it necessary to know the reasons for providing customer support for Instagram.

This dynamic has been fostered with options that offer the option to select an account in “favorites”, This will cause posts from these profiles to appear at the top of the feed and more frequently. In addition, the possibility of “only showing favorites” means that we only get content from that account. On the other hand, Instagram has added the option Why are you seeing this post? so you can learn about the reasons why that content appears at a specific height in the feed. Regarding new features of Instagram that arrive with the change of algorithm, the following stand out:

  • “Not interested”: gives the opportunity to click the “not interested” option in the three dots that appear at the top right of a post. The algorithm will take it into account to show you future posts.
  • Postponing Suggested Post: the suggested content can be postponed for a maximum of 30 days if it overwhelms us.
  • Sensitive Content Setting: makes it possible to hide certain types of content that you do not want to appear in the feed.
instagram algorithm
Source: Direct Marketing

Article Images: Gabrielle Henderson, Unsplash

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