Meet G-NUSMAS, Samsung’s New Digital Avatar – Samsung Newsroom Malaysia

Behind the doorways of the Samsung Electronics headquarters lives a collaborator from a planet far, far-off and totally different from ours. By way of numerous mysterious occasions, this fantastical creature turned an excellent secret engineer at Samsung and has helped develop modern applied sciences that encourage creativity and empower customers. Generally known as G∙NUSMAS, this alien is Samsung’s newest digital avatar to be unveiled very quickly.

G∙NUSMAS is a small blue alien, with giant, glowing eyes; And it is Samsung’s newest digital creation! The creation of G∙NUSMAS arose from a joke that folks make each time Samsung launches a brand new product, saying that the corporate should have employed an alien to design and develop its modern applied sciences.

The creation of G-NUSMAS responds to the model’s want to attach with youthful generations, particularly Millennials and Technology Z (MZ). “We borrowed the concept from a meme circulating on the Web, which confirmed us the caring curiosity that prospects specific for Samsung. That is how G-NUSMAS was born, a pleasant and pleasant avatar”, says YH Lee, Chief Advertising and marketing Officer and Head of World Advertising and marketing at Samsung Electronics.

“Our lovely and great alien will enable us to point out the general public the totally different angles of Samsung, so we hope that our customers can really feel extra aware of our model,” says the manager.

The identify “G∙NUSMAS” is Samsung spelled backwards. His house planet is Nowus-129, positioned 100 million light-years from Earth and refers back to the tackle of the corporate’s headquarters, 129 Suwon in South Korea, spelled backwards.

Samsung plans to launch a sequence of quick movies detailing the story behind G∙NUSMAS, starting together with his delivery and unintended arrival on Earth. We invite you to observe alongside and see the journey of G ∙ NUSMAS as he works, performs and has a wide range of experiences at Samsung headquarters. G ∙ NUSMAS’ cheerful character will shine by way of the movies as she sings, dances and interacts with all kinds of Samsung gadgets, leaping on a monitor and dancing on a smartphone display screen.

G∙NUSMAS will debut on the subsequent version of IFA 2022 and its story will probably be revealed on Samsung’s social networks, comparable to YouTube and Fb and, by way of, from September 2. Shoppers will even be capable to talk with G∙NUSMAS by way of social media, the metaverse, and different digital channels.


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