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Telecinco and La 1 close August with their historical audience lows | TV

August has not brought good news for Telecinco or La 1. It is a month in which television consumption habits are altered and the programming of the channels tries to adjust to these changes, with different proposals from the rest of the year , but the results have been conclusive and show that the first channel of Mediaset and TVE are going through their worst moments.

Telecinco, with an 11% average share, has marked its monthly historical minimum, worsening by nine tenths the one that already marked in March of this same year. Your bets for summer programming, such as Tonight I win, Idol Kidsthe series White, CSI: Vegas either Is summerThey have not caught the interest of the public. The figure for August is 2.1 points lower than that achieved in July, the month in which one of its reality star, survivors.

La 1 has not been lucky either and, with an 8.1% share, equals a historical minimum that it already set in June 2021. It is a figure four tenths lower than that of last month and eight tenths lower than the one achieved in August 2021. The public chain has tried it with bets like Has touched you, MapiCommando al sol, The night of the hunters Y trip to the center of tv.

The face of the coin in August was taken by Antena 3. The Atresmedia channel once again positioned itself, for the 10th consecutive month, as the leader in television, with a 13.4% share. He has posted his best August in eight years and has led every day. Another piece of information that gives an idea of ​​the great solvency with which the channel has been imposed this month: theirs have been the 120 most viewed broadcasts of the month. In his case, he has opted for continuity on the grid, with the daily appointments of Pass wordthe news (leaders for the 32nd consecutive month) and the Turkish series strongly pulling the car of the audiences.

Another of those benefited by the changes in the audience in August it was the 2, which closed the month with its best result in the last 12 years, with a 3.4% share. For its part, La Sexta has marked a 5.2% share and Cuatro, 4.9%, according to the monthly report by the consulting firm Barlovento Comunicación based on data from the Kantar audit.

By groups, Atresmedia, with six broadcast channels, is also ahead with a 26.3% share. Mediaset, with seven channels, is the second group in screen share, with 25.8%. RTVE, with five stations, keeps a 14.4% share.

This has been the month of August with the lowest television consumption in the last 25 years, with an average of 155 minutes per day per person, 13% less than last August.

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