WhatsApp conducts its first e-commerce test
The Meta company has been trying for some time to make its WhatsApp application one of the main shopping channels worldwide. On August 29 they carried out in India the first test of a new tool that allows payments to be made through the app.
In case you missed it: In 2018, the company introduced WhatsApp Business, a paid communication platform that allowed businesses to create a product catalog, but did not have the option to pay through the app.
This new system seeks to offer customers the opportunity to view the product catalog, add them to the cart and make the payment, without having to leave the WhatsApp chat.
- To carry out this test, Meta partnered with JioMart, an e-commerce company in India that belongs to Reliance, one of the largest telephone and economic services companies in the country.
- Payments are handled by the local Unified Payments Interface (UPI) system.
Also read: Now in WhatsApp you can choose who sees whether or not you are online
This is what follows. The option is only available in India, the most important market in Meta, where the WhatsApp application is used by 500 million people each month, according to the specialized media TechCrunch.
- It is likely that the company will seek to use the function in the rest of the countries, however, the company will have to reach agreements with the national regulators of each market, a process that in India took two years according to Bloomberg.
- With this, Meta seeks to expand the platform that has more than 2 billion users and monetize through this application, which is free.
Main news source: Xataka.