WiZink reorganizes its structure to accelerate the implementation of its strategic plan | companies

WiZink has configured a new organizational structure to speed up the implementation of its strategic plan, with which it aspires to lead consumer finance in the Iberian Peninsula. The bank has created a single commercial management, which will be led by the until now CEO of Aplazame, Raquel Garcés, and will include all the entity’s businesses: cards, deposits, insurance, personal loans, financing at online points of sale and vehicle financing, as announced by the company on Tuesday.

“Having a single commercial address for all our businesses, in addition to simplifying our structure, will allow us to accelerate the execution of our current strategic plan, taking advantage of the synergies between the different businesses and offering our clients the best digital solution for any consumer financing need of their day to day”, has highlighted andhe CEO of WiZink, Miguel Ángel Rodríguez Sola.

WiZink launched its online personal loan business last year, it also entered the insurance business under its own brand through an agreement with iptiQ (Swiss Re) in February and in March integrated its fintechs Aplazame (financing at the online point of sale) and Lendrock (vehicle financing).

On the other hand, the commercial director of WiZink, Diego Ferreiro, will leave the entity at the beginning of September. Also, the until now director of corporate finance and strategy, Francisco Javier Cobo Velasco, has been appointed financial director and member of the management committee, assuming responsibility for all departments in the finance area.

WiZink has explained that, with this organizational change, it seeks to accelerate the implementation of its current strategic plan, focused on the digital transformation of the deferred payment card business and diversification towards other digital consumer financing offers, taking advantage of the synergies between the different business in terms of customer vision, business management and risk management.


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