WiZink reorganizes its structure to accelerate the implementation of its strategic plan


WiZink has configured a new organizational structure to accelerate the implementation of its strategic plan, with which it aspires to lead consumer financing in the Iberian Peninsula, as announced on Tuesday.

The bank has created a single commercial department, which will be led by the until now CEO of Aplazame, Raquel Garcés, and will include all the entity’s businesses: cards, deposits, insurance, personal loans, online point of sale financing and vehicle financing .

It should be remembered that WiZink launched its online personal loan business last year, entered the insurance business under its own brand through an insurance banking agreement with iptiQ (Swiss Re) in February, and in March integrated its fintechs Aplazame (financing online point of sale) and Lendrock (vehicle financing).

On the other hand, the until now commercial director of WiZink, Diego Ferreiro, will leave the bank at the beginning of September to undertake a new professional challenge outside of WiZink.

Also, the until now director of corporate finance and strategy of WiZink, Francisco Javier Cobo Velasco, has been appointed financial director and member of the management committee, assuming responsibility for all departments in the finance area.

WiZink has explained that, with this organizational change, it seeks to accelerate the implementation of its current strategic plan, focused on the digital transformation of the deferred payment card business and diversification towards other digital consumer financing offers, taking advantage of the synergies between the different business in terms of customer vision, business management and risk management.

The CEO of WiZink, Miguel Ángel Rodríguez Sola, recalled that the bank has diversified its businesses and integrated Aplazame and Lendrock to lead the digital consumer finance market in the Iberian Peninsula.

“Having a single Commercial Department for all our businesses, in addition to simplifying our structure, will allow us to accelerate the execution of our current strategic plan, taking advantage of the synergies between the different businesses and offering our clients the best digital solution for any consumer financing need of his day to day”, he highlighted.

Related Articles

Back to top button